Investment Memo
TO : Clark Hansen, CEO, AMDP FROM : Alexander Gross, Research and Development Analyst, AMDP DATE : June 30th, 2021 SUBJECT : Proposal to Invest in United Airlines Recently, I came across a business that is re-emerging into the market and already an industry leader in sustainability. United Airlines has been battling the effects of the pandemic but are now positioned to reclaim its pre-pandemic highs. Not only are they already financially stable from previous record lows, but they are committed to values that align with the standards of AMDP. Before my analysis of United Airlines, I want you to keep the following AMDP standards: AMDP Standards Triple Bottom Line Firms commit to this concept by measuring their “social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard ‘bottom line’” (HBS). The structure is the 3 P’s: People - Does the firm commit to...